National Ambassador of UNICEF
Aleksandar Đorđević became UNICEF ambassador in February 2005. The same year, on July 3rd, he organized his farewell game in Belgrade, and donated all the proceeds to UNICEF Serbia, thus enabling 54 primary schools in Serbia to implement the program “School without violence”. This is how he commented the role he has:
“I am proud to be UNICEF ambassador, which I see as a small contribution to the broader picture. For, if we manage to instil the right values promoted by UNICEF to a certain number of children, to educate them and thus give them better chances during their formative years, they will become quality young people, to the benefit of their families and society on the whole. We must devote much more attention to the children, by sending out the right messages to them. Children do not read newspapers, but they all have mobile phones, where they can see all sorts of things...”
As UNICEF ambassador, Aleksandar Đorđević promotes fair play both in sport and in life, the importance of team work and of learning from our victories and defeats. Moreover, he actively promotes prevention of violence through the UNICEF global campaign, and he also appears in the spot “Stop Violence”.
For over a decade, he has actively supported all UNICEF actions, and made a great contribution to the improvement of the position of children in Serbia. In his exchanges with children, teachers, representatives of ministries and local self-governance, as well as with UNICEF donors, he stresses the importance of striving for the realization of children’s human rights.
“I’ve been trying to do my best in support of all UNICEF actions. UNICEF has an important role both in Serbia and everywhere in the world, and that is why I am here, to support all that as much as I can, and this is what I’ll continue doing all my life. Personally, it means a lot to me to be in a situation where I can help and to know how many good causes have been served through the program School without Violence, which I have been promoting, as well as through other UNICEF programs being implemented in Serbia. I am glad when I can visit a school, talk with the children, teachers, parents, representatives of ministries and local self-governances, and donors who are making our work possible. All together, we can create better conditions for our children. Only in this way can it be done, as a well organized team dedicated to the present-day generation of children and youth, and thus to the future of our society.”